HI, I’M KASSALA HOLDSCLAW
(Which is pronounced Kah-Sah-Lah)Information
KIN EUPHORICS PAID SOCIAL
Paid media asset developmentDeveloped content direction, and paid
media assets for Kin Euphoric’s Dry January campaign, positioning the brand as a premium non-alcoholic option through performance-driven creative optimized for paid social.
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BRAND-FIRST SOCIAL MEDIA STRATEGIST INSPIRED BY SHIFTING SPACES AND THE COMMUNITIES THAT FORM WITHIN THEM. AT THE INTERSECTION OF ART, CULTURE, AND DESIGN, I BUILD SOCIAL WORLDS ROOTED IN STORY, CONNECTION, AND LONGEVITY. WITH 6+ YEARS OF EXPERIENCE, I LEAD CONTENT AND CREATOR STRATEGIES THAT PRIORITIZE COMMUNITY-BUILDING AND CULTURAL RESONANCE ACROSS LIFESTYLE, BEAUTY, BEVERAGE, AND RETAIL.