HI, I’M KASSALA HOLDSCLAW

(Which is pronounced Kah-Sah-Lah)Information
SELECTS
LAVAZZA ORGANIC COLD BREW LAUNCH
Influencer strategy & managementTo build brand awareness for Lavazza’s Ready-to-Drink Organic Cold Brew, developed and executed a TikTok-first influencer campaign anchored by the hashtag #sipintoorganic. Activating 30 creators across five content genres over eight weeks, with an initial launch phase designed to accelerate early momentum.

Within the first 16 days, just 10 creators generated significant traction, contributing to strong early performance that surpassed campaign benchmarks.
Notable Results:
  • 4.5M+ video views
  • 50K+ engagements
  • 3.4M reach
  • 20.4M hashtag views, exceeding 
    campaign goals






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BRAND-FIRST SOCIAL MEDIA STRATEGIST INSPIRED BY SHIFTING SPACES AND THE COMMUNITIES THAT FORM WITHIN THEM. AT THE INTERSECTION OF ART, CULTURE, AND DESIGN, I BUILD SOCIAL WORLDS ROOTED IN STORY, CONNECTION, AND LONGEVITY. WITH 6+ YEARS OF EXPERIENCE, I LEAD CONTENT AND CREATOR STRATEGIES THAT PRIORITIZE COMMUNITY-BUILDING AND CULTURAL RESONANCE ACROSS LIFESTYLE, BEAUTY, BEVERAGE, AND RETAIL.

 
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