HI, I’M KASSALA HOLDSCLAW

(Which is pronounced Kah-Sah-Lah)Information
SELECTS
CARAWAY MOTHER’S DAY CASE STUDY
Content & Production StrategyFor Caraway’s Mother’s Day campaign, I developed and led a creative strategy that showcased products in authentic kitchen settings through photography and GIFs. I managed production timelines for smooth execution and curated user-generated content to enhance relatability and deepen audience connection. This approach aimed to boost brand awareness, engage consumers personally, and drive sales during the special occasion.



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BRAND-FIRST SOCIAL MEDIA STRATEGIST INSPIRED BY SHIFTING SPACES AND THE COMMUNITIES THAT FORM WITHIN THEM. AT THE INTERSECTION OF ART, CULTURE, AND DESIGN, I BUILD SOCIAL WORLDS ROOTED IN STORY, CONNECTION, AND LONGEVITY. WITH 6+ YEARS OF EXPERIENCE, I LEAD CONTENT AND CREATOR STRATEGIES THAT PRIORITIZE COMMUNITY-BUILDING AND CULTURAL RESONANCE ACROSS LIFESTYLE, BEAUTY, BEVERAGE, AND RETAIL.

 
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