HI, I’M KASSALA HOLDSCLAW

(Which is pronounced Kah-Sah-Lah)Information
SELECTS
OTHER HALF BREWING  
Head of Content & Social 
Currently lead content and social strategy for Other Half Brewing, ensuring cohesive storytelling across locations and platforms to elevate brand presence and strengthen community.

The approach prioritized narrative momentum over one-off moments — turning releases, events, and taproom activity into an ongoing story rather than isolated announcements.

Notable Campaign — 11th Anniversary: Led cross-functional collaboration with internal teams and partner breweries to launch 1–2 new beers daily over three weeks, alongside exclusive online shipping cases.Notable Results:
  • 130.9% overall reach growth year-over-year
  • 1M+ Instagram views (+107%) and 23.4K+ interactions (+107%)
  • 653K+ Facebook views (+1257%) and 2.3K+ interactions (+757%)

This quality-driven, multichannel campaign boosted engagement, e-commerce sales, and brand loyalty.



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BRAND-FIRST SOCIAL MEDIA STRATEGIST INSPIRED BY SHIFTING SPACES AND THE COMMUNITIES THAT FORM WITHIN THEM. AT THE INTERSECTION OF ART, CULTURE, AND DESIGN, I BUILD SOCIAL WORLDS ROOTED IN STORY, CONNECTION, AND LONGEVITY. WITH 6+ YEARS OF EXPERIENCE, I LEAD CONTENT AND CREATOR STRATEGIES THAT PRIORITIZE COMMUNITY-BUILDING AND CULTURAL RESONANCE ACROSS LIFESTYLE, BEAUTY, BEVERAGE, AND RETAIL.

 
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