Caraway - Case Study
The Goal:
To celebrate Mother's Day by showcasing Caraway's products in real-life kitchen settings, engaging with the audience through visually appealing content, and fostering authenticity through user-generated contributions. The aim is to increase brand awareness, drive engagement, and ultimately, boost sales by resonating with consumers on a personal level during this special occasion.
For Caraway's upcoming Mother's Day campaign, I orchestrated a comprehensive kitchen lifestyle shoot that seamlessly integrated photography and GIF elements. I meticulously outlined precise production timelines to ensure a smooth execution and curated authentic user-generated content for select creators, adding a genuine touch to the campaign
Social Media, PR, Email, Ecommerce
Campaign Content Production Map, Campaign Strategy, Creative Direction